Global Thoughtz France
April 14th, 2008 by Manoj Jasra

Microsoft Partners With Institut Géographique National to Advance Digital Mapping in France

Sourece: Directions Magazine - Institut Géographique National (IGN), a French leader in cartography and aerial imagery, and Microsoft Corp today announced a five-year partnership at Geo-événement 2008, a leading trade show for geo-information specialists in France. The partnership will allow Microsoft to license IGN’s aerial imagery of France and make this available on the Microsoft Virtual Earth platform and through Microsoft Live Search Maps.“Our collaboration with IGN will help us bring a new level of realism to Virtual Earth in France,” said Arnaud Gstach, Microsoft Virtual Earth’s Business Development Manager in Southern Europe. “Consumers, businesses and government bodies will be able to access quality aerial imagery across the whole of France. This will give users an immersive experience of their neighbourhood or holiday destination, or provide businesses and government bodies with a mapping service for real-estate viewing, town planning, vehicle tracking and store locations.”

Currently, Microsoft Virtual Earth has high-resolution aerial imagery for nine major French cities and bird’s-eye imagery (45-degree angle) for 43 towns and cities in France. The BD ORTHO® aerial imagery, available in May 2008, will build on the existing Virtual Earth platform by expanding aerial imagery to the entire French territory and allowing users to zoom and pan at a higher resolution than before. IGN is the only French organisation able to provide seamless aerial imagery with 100 per cent coverage of the French territory.

In addition, aerial imagery of the entire French coastline and 45 kilometres (km) inland will be available on the Virtual Earth platform at an even higher resolution than the inland imagery. This is significant given that France was the world’s No 1 tourist destination, with 78 million foreign tourists in 2006.1 The coastal aerial imagery will be available on the Virtual Earth platform to organisations such as those in the tourism sector, and also to prospective tourists, allowing them to virtually explore the French coastline, architecture and amenities before visiting.

“We are happy that Microsoft Virtual Earth has turned to IGN to acquire its aerial imagery and take advantage of its expertise in this area,” said Patrice Parisé, IGN’s new general manager. “This partnership is testament to the quality of IGN’s geographical data.”

IGN will license its BD ORTHO aerial imagery to Microsoft Virtual Earth for five years. The partnership will allow the following imagery to be made available in Virtual Earth:

  • Seamless aerial imagery of the entire French territory, including overseas territories, at 2.5 metres per pixel (m/pixel) resolution — available in Virtual Earth by early May 2008
  • Aerial imagery with a 45 km coastal margin at a greater resolution of 1 m/pixel — available in Virtual Earth before the end of summer 2008
  • Aerial imagery at an ultra-high resolution (50 centimetres per pixel) in urban areas of France with more than 50,000 inhabitants — available in Virtual Earth before the end of summer 2008
  • IGN will also license its digital terrain model, BD Alti®, to Microsoft, allowing topography of the entire French territory at 25 metres to be illustrated in Virtual Earth 3D — available this summer

“Microsoft is committed to delivering the highest quality product for Virtual Earth customers, government organisations and consumers in France, and this imagery agreement is a significant investment helping to achieve this commitment in France,” said Erik Jorgensen, general manager of Mapping and Location Services at Microsoft.

Microsoft Virtual Earth is present at Geo-événement 2008, 9 April, where Arnaud Gstach will deliver a presentation titled “Localise, Integrate, Innovate!” and will present the IGN aerial imagery to be made available in Virtual Earth.

February 10th, 2008 by Jody

Google Still Top Search Engine in France

Like many countries in Europe, the most important search engine in France is Google by a rather significant margin.  It is interesting to note that some estimates suggest that Google produces over 80% of all search engine visitors in France.

The French search engine marketing sector is growing very rapidly, but from a much smaller base than say Scandinavia or the United Kingdom.  One of the factors influencing this is that the French had an electronic telephone directory called ‘Minitel’ quite some time before the Internet was being used in other countries.  This delayed the uptake of the web and French search engines putting France behind other major western countries.

However, the use of the internet in France is taking off very rapidly indeed and it’s not a market to be ignored.

The top three International search engines in France are:

Google

MSN / Live Search

Yahoo

Other top search engines in France include:

February 9th, 2008 by Manoj Jasra

Google Tops Most Visted Websites in France - December

comScore: Google Sites maintained its position as the top Web property in France with 20.1 million visitors, reaching 70 percent of the online population. Microsoft Sites ranked second with 18.1 million visitors, followed by Orange Sites with 14.9 million visitors and Iliad/Free.fr Sites with 12.6 million visitors.

Top 25 Properties by French Unique Visitors Age 15+*
December 2007 vs. November 2007
Total France,  Home and Work Locations**
Source: comScore World Metrix

December Rank

November Rank

Property

Total Unique Visitors (000) Dec-2007

N/A

N/A

Total French Internet Audience

28,729

1

1

Google Sites

20,104

2

2

Microsoft Sites

18,126

3

3

Orange Sites

14,850

4

4

Iliad/Free.fr Sites

12,642

5

5

eBay

11,997

6

8

Groupe PPR

11,443

7

6

Yahoo! Sites

11,386

8

7

Groupe Pages Jaunes

10,958

9

10

Skyrock Network

10,221

10

9

Wikipedia Sites

9,735

11

11

Dailymotion.com

9,154

12

12

NextRadio TV

8,774

13

13

Groupe PriceMinister

8,296

14

14

Lycos Europe Sites

8,184

15

15

Time Warner Network

8,141

16

16

Benchmark Group

7,846

17

17

Groupe Doctissimo

7,681

18

20

Groupe Lagardere

7,680

19

18

Bestofmedia Group

7,121

20

21

Amazon Sites

6,831

21

19

Groupe TF1

6,661

22

24

auFeminin.com Network

6,379

23

25

Commentcamarche.net

6,310

24

22

Groupe Hi-Media

5,947

25

23

Cyrealis

5,905

*Ranking based on the top 25 French properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

January 17th, 2008 by Manoj Jasra

French Online Retail Traffic Leaders

The leading retail site in France during the Christmas shopping season was Groupe PPR. The French multi-channel retailer, which owns brands such as LaRedoute.fr and Fnac.com, earned an 11-percent share of total visits to the online retail sector, more than twice the share of its closest competitor, Apple Inc. Amazon Sites, Otto Gruppe and CDiscount.com each followed with 4 percent of retail site visits.
  

Top Retail Sites by Average Share of Visits from French Users during the Christmas Shopping Period* Total France, Age 15+ - Home & Work Locations** Source: comScore World Metrix, 2007 
Property French Average Share of Visits to Online Retail Sites
Groupe PPR 11%
Apple Inc. 5%
Amazon Sites 4%
Otto Gruppe 4%
CDiscount.com 4%

*Average share of total visits to online retail sites by French visitors for the period Oct 29 – Dec 23, excluding auction sites ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

January 16th, 2008 by Stephane Gendrel

E-commerce main figures - France - 2007

France has always been a little bit late on IT compared to the anglo-saxon world.

The following figures shows that things are changing and that e-commerce is becoming a habit for french citizens (we are 63.5 mn accoding to a new census).

2007 -commerce figures

The evolution since 2006 is quite the same than a year before (in percentage).

December 30th, 2007 by Stephane Gendrel

Search Engines Market Share in France

Each time I check those reports - usually every 3 months - I am saying to myself : “Will it have lowered a little ?”. This time, like all the other times other, the answer is still “NO”.

Google market share in France is high, when I mean high, I mean sky high, astonishingly high … or whatever term you prefer to qualify a 90% market share (in visits, according to Xiti, a french web stats tool provider - based on 80K websites). The second one, Yahoo !, is only at … 3,2% and the first local company, Orange (biggest ISP in France), has a market share of 1,63%

Search engine market share France - oct 2007

And this figure is still rising (+ 1% over a year).

Evolution moteurs 2006 2007

November 28th, 2007 by Manoj Jasra

Top 10 French Properties for October

Google was the most visited property in France, with 19.2 million unique visitors age 15 or older, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites which attracted 17.7 million unique visitors, a 64 percent reach. The fastest growing of the top ten properties was multi-channel retailer, Groupe PPR, owner of sites such as Laredoute.fr and Fnac.com. The property grew 10 percent from September, attracting 9.7 million unique visitors in October, a reach of 35 percent of the Internet users in France. Source: comScore

Top 10 French Online Properties

Ranked by French Unique Visitors

October 2007 vs. September 2007

Total France, Age 15+ - Home and Work Locations*

Source: comScore World Metrix

Property Total Unique Visitors (000) % Reach
Sep 2007 Oct 2007 % Change
Total French Internet Audience 27,260 27,756 2 100
Google Sites 18,900 19,239 2 69
Microsoft Sites 17,278 17,660 2 64
France Telecom 14,360 14,690 2 53
Iliad/Free.fr Sites 12,571 12,882 2 46
Groupe Pages Jaunes 11,247 11,506 2 41
eBay 11,561 11,389 -1 41
Yahoo! Sites 10,885 11,000 1 40
Wikipedia Sites 9,282 9,957 7 36
Groupe PPR 8,791 9,663 10 35
Skyrock Network 9,492 9,614 1 35

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs